Meet Iain Morrison: Pioneering the Future of Event Planning

With over 35 years experience, Iain Morrison has transitioned from orchestrating large scale outdoor events to leading innovation at The Imagination Collaborative. As CEO and Co-founder, Iain is at the forefront of integrating digital twins into event planning, revolutionising how events are visualised and executed.

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"Iain brings deep expertise in the events industry, with a sharp eye for how design and storytelling can elevate the entire experience. He understands the unique demands of live and experiential work — and knows how to translate a brand’s vision into visuals that are both strategic and cinematic. He was a thoughtful, collaborative partner from start to finish, and I’d work with him again in a heartbeat." - Michelle Kennedy, Plato Media Co.

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insights at the intersection of event leadership and innovation.

Plan Smarter. Lead Better. Deliver Extraordinary Events.

Whether you're wrestling with pre event chaos, navigating stakeholder priorities, or exploring the role of tech in event planning, this mailing list is your behind the scenes pass.

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  • First access to Iain’s resources, interviews, and free downloads

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